Do the Fashion Lab in your own town or city!
We're packing up everything we learned in three years in Sedona into a playbook for your town. Get on the list and you'll be the first to receive it.
Your town already has everything it needs
A thrift store. A few people who sew. A hall with a long aisle. Twelve people everybody knows. That is a Fashion Lab.
Fashion Lab Sedona started in 2024 with a core team of volunteers and a borrowed studio. By 2026 it was a sold-out show with twenty designers, sponsors, vendors, a raffle, a $5,000 design award and an after party. It builds a real creative community and keeps clothes out of the landfill.
Everything we use in Sedona, packed up for you
Copy it as it is. Change the city.
The money model
How the show pays for itself, with every group that benefits chipping in a little.
The core team
The roles that keep volunteers from burning out, and who recruits whom.
The season timeline
Six months, one weekend, one night: what happens when.
The budget
Sedona's real numbers and a template for yours.
Posters & print
The look, the program and everything that gets printed.
The contract pack
Agreements for designers, models, boutiques, vendors, advertisers and sponsors.
Lessons learned
What to repeat, and what we'd do differently next time.
Help from us
Support from the Sedona team, on site or remote, if you want a hand.
Send me the playbook
Tell us where you'd like to bring the Fashion Lab. We'll email you as soon as the playbook is ready.
We'll only email you about the Fashion Lab. Unsubscribe anytime.
