Fashion Lab Sedona
The full cast of the 2026 Fashion Lab Sedona show on stage at Brady Hall
2026 show · That's a wrap

Sustainable fashion.
Made in 48 hours.
Worn by Sedona.

Fashion Lab Sedona turns thrift-store finds and reclaimed fabric into a runway show the whole town shows up for. Third annual show: October 10, 2026 at Brady Hall.

Do the Fashion Lab in your own town or city! See the 2026 photos
48hours to create
20designers
12Sensational Sedonans
$5,000design award
Sustainable Design Award 2026 · Winners
Jesselynn DesmondJesselynn Desmond on the runway 1st place · Sustainable Designer of the Year Jesselynn Desmond

A Sedona resident, Jesselynn won for two striking reinventions. She transformed her only heirloom from her grandmother, a tablecloth, into a decadent, French couture-inspired design. For her second look, she turned 13 men's diabetic socks into a second-skin, high-waisted bodycon skirt.

Prize: $1,000 in cash and $4,000 in credits for FABRIC, the Tempe fashion incubator. Phoenix Fashion Week founder Brian Hill also gave her tickets to the November 21 Phoenix Fashion Week event.

Designer profileInstagram @JesselynnDesmond

Inok AlrutzInok Alrutz on the runway 2nd place Inok Alrutz

Inok runs ReFab Revolution, an upcycling boutique and creative workshop space in Flagstaff that carries the same spirit of resourcefulness beyond the runway. She plans to share her method for turning a men's flannel shirt into a dress with other mothers across the country.

Prize: FABRIC was so impressed that it extended an additional $4,000 scholarship to her. FABRIC specializes in online courses, mentorship and hardware to support small-scale fashion manufacturing.

Designer profileInstagram @upncomingflag

Hollie LabanHollie Laban on the runway 3rd place Hollie Laban

Hollie, of the Hopi and Tewa Nations, made two runway pieces that combined custom-printed Hopi fabric, flowers from her brother's wedding and a curtain, weaving cultural expression and personal history into her designs.

Prize: A $750 cash prize from an anonymous donor, given after the Fashion Show.

Designer profile

Headline sponsors
FABRIC Incubator Ultimate Light Mission The Closet Concierge Gerardo's Pizzeria City of Sedona Arizona Community Foundation Flagstar Bank, Village of Oak Creek
Fashion Show 2026 · Brady Hall · October 10

The runway, the looks, the people

Twenty designers, twelve Sensational Sedonans dressed by local boutique, The Closet Concierge, a raffle while the judges decided, and an after party that ran until 2am. Here is some of what the camera caught.

Meet the 2026 designers Meet the Sensational Sedonans Read the 2026 E-Program

Runway photos by Leah Joy Love Photography.

Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love Fashion Lab Sedona 2026 · Leah Joy Love
See all of Leah's show photos Open Leah's gallery

Fashion Show pictures by Karl Mullings, KMF Designs Photography. Full gallery: Karl's ShootProof gallery.

Model in a hand-dyed gown printed with glowing mushrooms Sensational Sedonan in a white hat and checked suit Model with arms spread in a feathered wing top Model in a white gown with a long train A designer with four models in red, blue and ivory looks Model in a gold sequin cape Model in a teal gown with a rust bodice, flowers and a sun hat Model with a fan in a teal fringed look Model in a gold patterned kaftan Model in a colorful patchwork jacket and hat Model in a white poncho printed with a fish Everyone on stage at the end of the show Model in a royal blue satin gown Back of a rainbow hooded cape Model in a ruffled denim and lace look Model in a pink fluffy jacket, hat and flared pants
See all of Karl's show photos All photos on ShootProof
Join our community

Design. Model. Volunteer. Sponsor.

Get on the mailing list, join a 2027 waitlist, or see all the ways to get involved.

Fashion Lab Sedona Mailing List

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2027 waitlists

Registration for 2027 opens in the spring. Join a waitlist and you'll hear first.

Designer waitlist 2027 Model waitlist 2027
Nominate a Sensational Sedonan
The 2026 Create-a-Thon designers

IG @fashionlabsedona · Facebook group · info@fashionlabsedona.com · text 424 280 9561

48 Hour Create-a-Thon · October 2–4 · Ultimate Light Mission

48 Hour Create-a-Thon pictures

Friday 6pm to Sunday 6pm. Sewing machines, sergers, thrift-store mountains, pizza from Gerardo's, and twenty designers building one or two looks from scratch for the runway one week later.

Meet the 2026 designers

48 Hour Create-a-Thon Pictures by Karl Mullings KMF Designs Photography. Full gallery: Karl's ShootProof gallery.

Wide view of the Create-a-Thon floor at Ultimate Light Mission Designer trying on a gold patterned dress mid-build Designer holding up a green and blue silk fabric Designer pinning a blue-green skirt on a model Designer cutting red plaid fabric on the floor Model wearing a sheer floral veil Designer smiling at her sewing table Designer with headphones working on a rainbow striped garment Designer taking a photo in the lab Finished cream gown with a long train on a dress form Green beaded trim on a gold brocade top Flower headpiece on a dress form Designer holding out the sleeves of a gold gown Trays of sandwiches for the designers Designer holding up a sweater with monarch butterflies Designer in a purple hood and paisley top Two people pinning a garment Tray of cannoli Group photo of the 2026 Create-a-Thon designers outside Designer presenting a finished jacket on a model Designers sewing late under studio lights Designer hand-stitching a floral piece
All of Day 1 and Day 2 photos
Sedona Dance Academy

Event Collaboration

Fashion Lab Sedona is proud to collaborate with Sedona Dance Academy, a dance studio in Sedona founded in 2020 and an immersive community fostering friendship, artistry, athleticism and soul.

Denise Barr, Mary Dancer Browne and Jesselynn Desmond helped sew the girls' outfits, while the dearly loved choreographer Danielle Johnson of Sedona Dance Project organized the girls from Sedona Dance Academy to perform at the show. The girls got a how-to-model workshop from Nathan Quinn.

Danielle Johnson
Modern, Citrine Jazz, Tumbling 1 & 2.

Read the storysedonadanceacademy.org
Danielle Johnson

Sedona Dance Academy dancers on the runway. Photos by Karl Mullings, KMF Designs Photography and Leah Joy Love Photography.

Sedona Dance Academy dancers in a silver dress and a sequin dress dancing on the runway Sedona Dance Academy dancer in a sequin dress dancing on the runway Two Sedona Dance Academy dancers posing together Two dancers, one crouching, on the runway backdrop Two dancers in a mint tulle dress and a fringe top Two dancers with hands on hips Two dancers, one in a DANCE shirt Dancer in a black hat and gold sequin top Dancer in a black sequin flapper dress Dancer in a blue satin dress and black boots Dancer in a silver bubble dress and white boots Two dancers in fringe and black Two dancers in pink and mint tulle
Sponsors, donors & vendors 2026

A community in collaboration

Fashion Lab Sedona happens because local businesses, artists and neighbors chip in. Thank you. Meet all our partners.

FABRIC IncubatorLends professional resources and industry expertise to local designers pursuing sustainable visions. Ultimate Light MissionA community sanctuary for creativity, consciousness and collective transformation. The Closet ConciergeA high-end women's consignment and concierge closet store. Gerardo's PizzeriaFamily-owned pizzeria and cucina in the heart of Sedona. City of SedonaThe city's nonprofit small grant program. Arizona Community FoundationBrings donors, nonprofits and communities together to improve life across Arizona. Flagstar Bank, Village of Oak CreekCommunity bank branch serving the Village of Oak Creek and Sedona.
LightNetA global collective mapping how ordinary people do extraordinary things. ByDesign Entertainment InternationalCrafting unforgettable moments through sound, light and experience. Jesselynn DesmondVisionary designer, psychic, comedian and community leader turning imagination into wearable art. The Dream MachineAccelerating bold ideas into real-world prototypes for a better future. Sedona Engraving Awards and Copy ServiceTrophies, plaques, awards, frames, name badges, signage, artist plates and more. HolomovementA home for purpose-driven people worldwide. Jones Ford Verde ValleyServing the community for over 50 years with trusted vehicles, quality service and hometown care. DJ InnermixTribal house and world music pioneer. Verve Events and TentsTent, canopy, table, chair, linen and tableware rental for Sedona and Northern Arizona. Alcantara VineyardsVerde Valley winery and estate vineyard for tastings, events and weddings. Steps to Recovery HomesSafe, structured sober living and recovery support in the Verde Valley. DellepianeBurgers with Argentine flair at The Collective Sedona; host of the 2026 after party. DreamitWear.com · Denise BarrSedona designer Denise Barr's original fashion, bringing the classics into the future. HumankindA conscious community center in Sedona. Illuminate Film FestivalThe world's leading festival for conscious cinema. KFM DesignsKarl Mullings' photography, capturing the Create-a-Thon and the runway. Leah Joy Love PhotographyFine art and editorial photographer and Verde Valley native, capturing moments of transformation on the red rocks. Kuttz Barber & Beauty CollegeBarber and beauty college that grew from a single Flagstaff barbershop. Sedona Media ServicesEvent filming and live streaming Tré Visio ProductionsSedona sound healing, conscious live music and the R.evolution Podcast. Wine Tours of SedonaPrivate guided wine tours of the Verde Valley since 2004. Downtown Browne ProductionsDJ Services Verde Valley SchoolCo-educational International Baccalaureate boarding and day high school for grades 9–12 in Sedona. Sedona Dance AcademySedona dance studio founded in 2020, teaching ballet, jazz, modern, tumbling and more to dancers of all ages. Elite RideArizona's Choice For Luxury Transportation Solutions and Experiences
Bolas UpDavid Daluz's unique bolos. Sedona FragrancesAn indie perfumery handcrafting extrait de parfum, body sprays and room mists inspired by the high desert. Village Yoga SedonaYoga classes for all levels and ages 5 to 100. Lisa RosenbloomHandcrafted jewelry. Mary Olsen Kelly PearlsSedona's Pearl Lady: fine pearls by appointment and at Vision Fine Art Gallery, Piñon Pointe. Sedona Superhuman JuiceLocally sourced, organic cold-pressed juices designed to revitalize your body and spirit.
Creative Gateways GalleriesA contemporary art gallery with art and jewelry across a wide range of price points. Martha and Frank ChildressCollectors who donated a rare set of vintage Bob Mackie student fashion sketches. Sedona Estate JewelryVintage estate jewelry; buying gold, silver, diamonds and watches. Broome & OrchardContemporary American restaurant with New York energy and red-rock views. Builders FirstSourceThe nation's largest supplier of building products and services. Cielo ConnectionKate Rorrer's Sedona boutique of jewelry, crystals and art, with intuitive readings and healing. Hot Yoga Sedona & CottonwoodHot yoga studios in Sedona and Cottonwood. Mermaid HeavenWalker Marchal's shop of new, vintage and antique gifts inside Sweet Pea Trading, Camp Verde. Moseley Art Studio & GalleryLocal artist John Moseley's tapestries and oracle decks. ProssageSharon's intuitive, integrative bodywork and massage. Renee Taylor GalleryMike and Renee Taylor's gallery of contemporary jewelry and fine art at Tlaquepaque. Shine Sanctuary for the SoulA sanctuary for the soul supporting core healing, personal growth and heart awakening. Valkyrie Healing ArtsMorrigan's holistic healing sessions blending bodywork, breath and ceremony. Yoga Blessings SedonaSedona shop for yoga gear and essentials.
Taylor HellmannHand-sculpted polymer clay soft-sculpture dolls.
Dahl Restaurant GroupLisa Dahl's Sedona restaurants: Mariposa, Dahl & Di Luca, Cucina Rustica, Pisa Lisa and Butterfly Burger. Sedona Active WearYoga clothing, accessories and wellness items chosen for comfort, style and sustainability. Mary Olsen Kelly PearlsSedona's Pearl Lady: fine pearls by appointment and at Vision Fine Art Gallery, Piñon Pointe.

Sponsor 2027

Underwriting, retail sponsorship, vendor tables from $200, program ads from $50, and in-kind donations of clothing, food, photography, sewing gear and promotion. Cash donations are tax deductible through our fiscal sponsor.

Email us
What is Fashion Lab

Re-imagine what you already own

The fashion industry produces about 92 million tons of textile waste a year, and less than 20% of textiles are reused or recycled. Fast fashion's short cycles and overproduction make it worse every season.

Fashion Lab Sedona empowers creators to re-imagine up-cycled garments and certified recycled fabrics into new designs. We support small-batch, local production that reflects who we are and brings the community together, one stitch at a time.

  • Upcycled & recycled only
  • Local designers
  • Local boutiques
  • Everyone walks
Designer finishing an upcycled lavender gown on a dress form during the Create-a-Thon
What people said

From the room

The energy of the creative collaboration is intoxicating. It was a pleasure to be around all of these wonderful creators.
Taylor HellmannSedona artist
OMG. We had a FABULOUS time at the fashion show!!! Our friends LOVED it as well. We had a lucky night with the raffles and won 4 raffles and the prints!!
Perri Scroggins & Chris GeohasAttendees
🔥 OFF. THE. CHARTS!!! 🔥 Fashion Lab Sedona absolutely BLEW MY MIND last night!!! The creativity, the imagination, the outrageous talent! WOWZA!!! 🤩 ✨ The designers and models KNOCKED IT OUT OF THE PARK! Who knew repurposed fashion could be THIS fabulous?!? SO much inspiration, individuality, and fearless self expression in one room! 💖💗💗 BRAVO to everyone who made this extraordinary event happen!!!
Michelle GrimmAttendee
Press & media
How it works

Three parts, one season

Monthly pop-ups

Free and low-cost workshops all season: sewing 101, bleach and natural dye, hip-pack making, hair flair, how-to-model classes, a movie night and a clothing swap. They grow the community and the volunteer base.

48 Hour Create-a-Thon

Designers register for $100 and spend one weekend building 1–2 looks from upcycled clothing and reclaimed fabric. Beginners welcome. Designs are turned in Sunday for judging.

The Fashion Show

One week later the looks walk the runway next to twelve "Sensational Sedonans", local personalities dressed by local boutique, The Closet Concierge. Vendors, VIP reception, raffle, awards, after party.

The Sustainable Fashion Design Award

$4,000 in courses and mentorship from the FABRIC Incubator in Tempe, plus a $1,000 cash award from Fashion Lab Sedona. A Team Player award recognizes the designer who lifted everyone else.

About FABRIC
Pop-ups & workshops

Pop-up workshops

Sewing lessons, dye workshops, model classes, shopping nights and more, all year round in Sedona. Dates are announced first to our mailing list and WhatsApp group.

Join the mailing list Get updates on WhatsApp See past pop-ups
Tacky Holiday Sweater pop-up poster
Coming up · with Rachel Weir

Tacky Holiday Sweater

Fun! Fancy! Sustainable! Join the mailing list or WhatsApp to get the date first.

Core team

The people who make it happen

A volunteer core team, each with a role, is the whole secret. Here is Sedona's.

Zenka Caro
Zenka CaroFounder of LightNet and the Dream Machine. Producer, systems architect, Create-a-Thon designer.
Shelley Evans
Shelley EvansSteward of Ultimate Light Mission, home of the Create-a-Thon and the pop-ups.
Quinton Jenkins
Quinton JenkinsCreative director and show producer. Former Elite and Ford model, runway coach, DJ Nathan Quinn.
Mary Dancer Browne
Mary Dancer BrownePop-ups and Create-a-Thon lead. Author, personality specialist, sewing instructor.
Denise Barr
Denise BarrWebsite, posters, flyers and the printed program. Fashion and graphic designer, Dreamitwear.com.
Jesselynn Desmond
Jesselynn DesmondShow MC and workshop host. Seamstress, costume designer, owner of Transfiguration Station.
Sherri Columbus
Sherri ColumbusPsychic medium, Reiki master, Create-a-Thon designer and community connector.
Rachel Weir
Rachel Weir2025 Fashion Lab winner, 2026 core team member and panel judge. Facilitator, speaker, stylist.
Watch

See Fashion Lab in motion

The runway, the designers and the Create-a-Thon in one reel. For more behind the scenes, follow us on Instagram @fashionlabsedona.

All videos 2025 photos 2024 photos
Fashion Lab Sedona Sizzle Reel · Watch on YouTube
Coming soon

Everything we built, ready for your town

The money model, the team roles, the timeline, the budget, the posters and the contracts. We're packing it all into a playbook. Get on the list to receive it first.

Do the Fashion Lab in your own town or city!